#ThePowerofMakeup

A year or so ago, a social media campaign started with a beauty guru on YouTube. She started the hashtag, #ThePowerOfMakeup after realizing that women and men have been shamed more and more for their decision to wear make-up. This came about around the same time as the “Take her swimming on the first date” meme, suggesting that men need to take their dates somewhere to get all of the make-up off of their faces so they can see who they really are underneath it all. In that explanation, it sounds like something deep but it was actually a bunch of misogynist guys thinking that their dates, or women that they were not even dating but creeping on Instagram, were lying to them about what they really looked like.

Around this same time, I had a radio show on our campus radio waves called New Americana, named after the Halsey song, in which I discussed more liberal, controversial topics such as feminism, marijuana, and porn. The #ThePowerOfMakeup campaign was something that I covered because of my love of make-up and women empowerment. Make-up is not meant to hide your flaws. Make-up is meant to accentuate your beauty. If this means covering up a blemish because you think that it takes away from your beauty then so be it. If it means drawing on completely different eyebrows because you plucked yours gone in middle school, go ahead.

We all wish that we could be as beautiful as society wants us to be without attacking our faces with brushes and sponges but for some of us it is not a reality and it is none of your concern, man or woman. To those of you that have judged a woman in the past and said that she is “lying” about what her face really looks like, did you really think that her eyelashes were that long and dark, that she naturally had a dark line on her upper eyelid that came to a point at the corners, that the rest of her lids were naturally a bright purple color, and that her lips are normally that bright, firetruck red? I’m guessing not.

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